How to Create Personal and Professional Selfie-Style Videos for Collective Members and Top Donors
Selfie-style videos are a powerful way to engage collective members and top donors, offering a personal touch that resonates more than emails or generic messages. Here are five tips to help you create authentic videos while keeping them polished and professional, along with some suggested calls to action (CTAs) to inspire engagement.
1. Plan Your Message, But Stay Conversational
While outlining the key points you want to convey is important, avoid reading from a script. The goal is to sound natural and conversational like you speak directly to the recipient. Keep your message focused and to the point.
Pro Tip: Stick to one main idea to avoid overwhelming viewers.
Example topics:
- Game Day Hype or Post-Game Recap
- Player Spotlight or Team Milestone
- Fundraising Update or Appeal
- Event Invitations and RSVPs
- Thank You Message
- Season Highlights or Mid-Season Update
2. Maintain Eye Contact and Use a Friendly Tone
Looking directly at the camera helps mimic eye contact, which builds a sense of connection. Smile and speak with warmth to create an inviting tone. Avoid sounding rehearsed or overly formal—authenticity is key when communicating with supporters.
3. Use a Stable Setup and Natural Lighting
Stability and good lighting will give your video a professional feel. Use a tripod or place your phone on a steady surface to avoid shaky footage. Recording near a window or in a well-lit area ensures your face is clear without harsh shadows.
4. Incorporate Personal References and Gratitude
Personalization goes a long way in strengthening relationships. Mention the recipient’s contributions, specific events they were involved in, or how their support has made a difference. Expressing gratitude shows that you value their involvement.
Example:
- “Thanks again for being part of our journey! If you’d like to make an even bigger impact, click the button below to support the program.”
5. Keep It Brief and End With a Clear Call to Action
Aim for 30-60 seconds to keep your audience’s attention. Finish with a direct, clear call to action, inviting the viewer to engage further. Multiple CTAs can offer more options depending on the recipient’s interests.
Suggested CTAs:
- Tune In: “Join us tonight on ESPN to cheer us on!”
- Give Back: “Click the button below to support the program.”
- Engage: “Reply with your thoughts—we’d love to hear from you!”
- RSVP: “Make sure to RSVP to our upcoming event. We’d love to see you there!”
- Thank You: “Thanks again for your continued support! We’ll be in touch soon.”
Conclusion
Creating engaging, personal selfie-style videos is a great way to build meaningful connections with your collective members and top donors. With a thoughtful message, a little preparation, and a warm tone, your videos will stand out and leave a lasting impact. Incorporating clear calls to action ensures that your audience knows how they can continue to support your efforts, deepening their engagement and strengthening your relationship.
